Apple’s integrated platform will beat Google’s open platform
Apple’s integrated platform will beat Google’s open platform, just as it has been growing far beyond Microsoft’s mobile growth rate this is because Google may lack the aesthetic touch that Apple has in spades, just as Microsoft does. Its newest update apparently is much better than earlier incarnations.In part it may be because Google’s intended application market may well be too open and how Google and its licensees will restrict content: who wants to download spam and other craplets disguised as real applications?
It’s because we’re far too early into the mobile market for anything but a tightly integrated hardware/software solution to work. As Clayton Christensen suggests, integrated firms (i.e., those that control a complete product) win early on in markets. Only as markets mature do component manufacturers start to win out by developing their components more efficiently and quickly than integrated firms.
The PC market is starting to gel with the online world, making tight integration between hardware, software, and the web critical to success. Here, too, Apple is leading, and its ability to add one more integrated component - the mobile device - to the overall solution means that Apple may be outflanking Google, which has a strong foothold on the web but very little anywhere else.
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it will be interesting to see for next few months or even a year or two to see who ultimatly wins.
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