Tom Tom $100 iPhone App: A Good Deal Indeed

Tom Tom’s latest iPhone app is in news for its price more than its features. The $100 app is the first to truly bring standalone GPS performance to a smartphone platform.
Tom Tom iPhone app offers many of the features offered in its standalone GPS devices, including navigation help, trip-planning tools and multi-language support.
whats the deal?
With iPhones selling for as little as $99, the combination of phone, software, and mounting kit should cost less that $300. Apple selected it to be one of the featured demos at its World Wide Developers Conference in June.
In addition to TomTom’s proprietary maps and the TeleAtlas, which it acquired in 2008 for $4.8 billion in a bidding war with rival Garmin, it offers several features custom made for the iPhone OS, like:
- Tap and go: Tap the multi-touch screen to choose your starting point and destination. Scroll through the menu, or pinch to zoom in and out on a map.
- Meet up with friend: Find an entry in your iPhone contacts list, and the TomTom app will find the way there.
- Find a place to eat: Choose a restaurant, call to reserve your table, then follow the directions.
- The smartest routes: TomTom IQ Routes systen claims to calculate the smartest, most efficient route based on the collective experience of millions of drivers.
The company will also offer a car kit, so that drivers can attach their iPhones to the front window or dash.


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