Windows Mobile 7.0 Will Take On iPhone And Palm Pre Combined
Microsoft’s dual strategy as referred by many news sites, is some how has turned into a bloggers favorite joke. Microsoft is planning to adopt a dual platform strategy to promote its Windows Mobile OS against the iPhone and Google Android.
Microsoft is scrambling to find its place in the new world order where the company is losing market share to Apple along with RIM and Palm, and Google is moving into the handset space with Android.
Six months ago Microsoft unveiled Windows Mobile 6.5, which will add some finger-based input capabilities to Windows Mobile, and when it launches in October this year it’ll be almost two and a half years behind the iPhone and four months after Palm’s webOS was released with the Pre.
What is Microsoft’s dual strategy with Windows Mobile
Microsoft is expected to officially launch Windows Mobile 6.5 on October 1, 2009 and add an upgrade version with a touch interface in February 2010. Microsoft will not phase out Windows Mobile 6.5 from the market but will lower the OS price, when it launches Windows Mobile 7 scheduled in the fourth quarter of 2010. The result will be helpful for Microsoft to compete with Android-based platform using Windows Mobile 6.5 and also compete with iPhones leveraging Windows Mobile 7.
[...] don’t see how Microsoft can revive it. The Windows Mobile 6.5 release won’t do it, and neither will next year’s Windows Mobile 7.0. The only possible road to redemption for Windows Mobile would be to refocus entirely on enterprise [...]
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