EA’s Sims 3 for iPhone and iPod Touch has bagged the Best Mobile Game award at Mobile Exellence Awards, presented on December 7, 2009 in Los Angeles.

The criteria for finalists and winners were strategic initiatives and objectives, impact of technology used, creativity, ease of use, reach and execution and proven market success. An esteemed panel of industry leaders and luminaries who were all in attendance the evening of the event were the judges.

Twenty-One companies overall were presented with a spectacular 18 lbs of heavy cut crystal award and honored for their excellence. Submissions for awards consideration came from 12 different countries.

The winner EA’s Sims 3 game for iPhone and iPod Touch is already a hit with gamers with features that include:

• Create, control, and explore with The Sims using your iPhone & iPod touch!
• Experience stunning, 3D open-world environments
• Edgy camera angles render a provocative, realistic experience
• Customize your Sims with a variety of personality traits and physical characteristics
• Enjoy more clothing and accessory options with the Create-A-Sim feature
• Fulfill your Sims needs and increase the amount of activities available to them
• Unlock 73 goals & wishes for your Sims to help them self-actualize
• With no definitive ending, enjoy endless hours of entertainment!

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